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Steve Hasker, Nielsen, on big data and social media 0    0

Steve Hasker, President, Media Products and Advertiser Solutions for Nielsen, discusses the challenges of harnessing big data to understand customers, how B2B companies are behind B2C companies in man...

Mckinsey 435 views

McKinsey Value Advisor -- Finding the right price 0    0

Companies make thousands of pricing decisions every year. But many of those decisions -- up to 30 percent of them, we estimate -- fall short of the best price a company can get. Value Advisor is an ea...

Mckinsey 287 views

Winning the consumer decision journey 0    0

David Edelman, McKinsey partner, discusses how marketers are trying to manage the organizational and operational issues that make it hard to align around the customer decision journey. Learn more abou...

Mckinsey 273 views

Harnessing digital to drive innovation 0    0

Highlights from Dan's speech during our recent Chief Marketing & Sales Officer Forum event in Paris. In his speech, Dan explains that if you want to get more and better innova...

Mckinsey 303 views

The four characteristics of successful marketing campaigns 0    0

Jennifer Aaker, Stanford Graduate School of Business Professor, describes four features—being humanistic, showing happiness, grabbing attention, and engaging consumers—that make marketing campaign...

Mckinsey 283 views

Pt. 1: How the role of brands has changed 0    0

Jennifer Aaker, Stanford Graduate School of Business Professor, talks about how trust between consumers and companies is declining. Jennifer spoke at our Chief Marketing & Sales Officer Fo...

Mckinsey 190 views

Pt. 3 How Coca Cola built trust 0    0

Jennifer Aaker, Stanford Graduate School of Business Professor, describes the results from an experiment conducted using a Coca Cola video advertisement. People have a stronger reaction to information...

Mckinsey 184 views

Pt. 4 Four steps to build a social brand 0    0

Jennifer Aaker, Stanford Graduate School of Business Professor, reveals four important aspects of marketing campaigns that reach consumers and build brands—be human centered, be nimble, cultivate op...

Mckinsey 184 views

The future of marketing: a conversation with Yahoo! Research... 0    0

The principal research scientist at Yahoo! Research discusses the limits of intuition, and how conventional wisdom keeps being overturned as marketers apply science to data. Read more about the future...

Mckinsey 174 views

The future of marketing: a conversation with American Expres... 0    0

John Hayes, American Express CMO, reveals how marketers are losing control over what's said about their products, while still being held accountable for their success or failure. Read mor...

Mckinsey 154 views

Sales Growth: Five Proven Strategies from the World's Sales ... 0    0

Sales Growth: Five Proven Strategies from the World's Sales Leaders focuses on what's on every leader's agenda in today's turbulent business climate...

Mckinsey 168 views

Jim Farley - Why digital is core today 0    0

Jim Farley, Group Vice President, Marketing & Sales-Ford Motor Company, on how customers don't trust companies, are overwhelmed, have a voice, and now own the brands. Read hig...

Mckinsey 240 views

Jim Farley - Social can turn customers into advocates 0    0

Jim Farley, Group Vice President, Marketing & Sales-Ford Motor Company, on how customers are self-governing brands and building advocacy. Read highlights from his presentation at McKinsey&...

Mckinsey 161 views

Pt. 3: Jim Farley - The four simple rules of engagement 0    0

Jim Farley, Group Vice President, Marketing & Sales-Ford Motor Company, gives four rules of customer engagement: invite the people to speak, speak like them, engage content and sharable ex...

Mckinsey 347 views

Pt. 4: Jim Farley - Digital and Social are the world's great... 0    0

Jim Farley, Group Vice President, Marketing & Sales-Ford Motor Company, on Ford's single-agency model and the enablers of the consumer world. Read highlights from his presenta...

Mckinsey 162 views

Pt. 5: Jim Farley - Finding authentic stories 0    0

Jim Farley, Group Vice President, Marketing & Sales-Ford Motor Company, talks about how he found authenticity in his brand by speaking to the people who build it. Read highlights from his ...

Mckinsey 131 views

Pt. 6: Jim Farley - Launching a car through social and digit... 0    0

Jim Farley, Group Vice President, Marketing & Sales-Ford Motor Company, describes how Ford used social media to find consumers to test drive their vehicles and share experiences. Read high...

Mckinsey 220 views

Pt. 7: Jim Farley - Social media must be part of everything ... 0    0

Jim Farley, Group Vice President, Marketing & Sales-Ford Motor Company, underlines why social media is an integral part of a company's success. Read highlights from his presen...

Mckinsey 150 views

Pt. 8: Jim Farley - Social lets you connect on the front lin... 0    0

Jim Farley, Group Vice President, Marketing & Sales-Ford Motor Company, talks about how social media allows companies to connect to consumers like never before. Read highlights from his pr...

Mckinsey 121 views

Pt. 9: Jim Farley - Align your products and messages to cust... 0    0

Jim Farley, Group Vice President, Marketing & Sales-Ford Motor Company, speaks about how Ford bases the customer model around a representation of collected insight. Read highlights from hi...

Mckinsey 114 views

Pt. 10: Jim Farley - The metrics that matter 0    0

Jim Farley, Group Vice President, Marketing & Sales-Ford Motor Company, on the most important metrics to track: brand favorability and digital content generated. Read highlights from his p...

Mckinsey 127 views

Pt. 11: Jim Farley - Measuring engagement -- it's about the ... 0    0

Jim Farley, Group Vice President, Marketing & Sales-Ford Motor Company, speaks about the importance of reaching consumers though social media and generating sharable content. Read highligh...

Mckinsey 121 views

David Edelman - Pt. 2: Challenges of creating a great custom... 0    0

David Edelman, McKinsey partner, reveals what the major organizational and operational challenges are in aligning a company around the customer. Marketers need to orchestrate the experience across sil...

Mckinsey 142 views

Pt. 4 David Edelman - B2B companies: The new rules of the di... 0    0

David Edelman, McKinsey partner, discusses how B2B companies can overcome the complexities in understanding their customers' -- and their customers' customers' -...

Mckinsey 209 views