On phlow, photographers and photo lovers can find photos and follow themes they love. By following themes (or streams ex: #blackandwhitephotography #fashionphotography) and not people, users get to see photos that matter to them. Users can further choose what to see by marking photos as relevant or not to the streams. Why does it matter to be relevant? Well, it's well explained here: https://medium.com/phlowzone/i-dont-want-to-be-liked-i-want-to-be-relevant-db2fa1df99b7. Furthermore, phlow allows you photographers and photo lovers to create their own magazines with their photos, to tell a story. By getting free powerful on their photos, photographers can further understand how their photos perform, or how relevant they are, giving more room to refine their projects to gain clients.