Is Chicago’s salvation from violence as simple as purchasing a hoodie? Jahmal Cole, founder of My Block, My Hood, My City seems to think so. Cole is an activist for Chicago’s Southside. He promotes big thinking among the city’s most at-risk youth and funds his program through MBMHMC apparel. Cole leads through simple action that anyone can do. Such as picking up trash, shoveling your neighbor’s walk and gardening. His message is starting to reverberate across the city and people are banding together under his banner. Including notable celebrities such as Usher and Nick Cannon. Here he shares how he did it.